Visual Identity

Explore 48 award-winning designs tagged Visual Identity on DXGN.

Designer: Victor Weiss Project Type: Visual Identity Tag: Packaging

Rb5 Vinicola

RB5 Vinicola is a visual identity and packaging program created for a winery in Sao Leopoldo, Brazil. The icon is a monogram that hides the letters R and B inside a serif number five. The negative space forms the silhouette of a wine opener. The name recalls the Bartolini family and the five brothers who founded the winery in 1853. The identity is applied to bottle packaging, wooden boxes, shopping bags, business cards, tags and uniforms. Embossing, gold foil, crepe paper, glass and cut wood were used. The aim was to join tradition with a modern and sober look.

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Designer: Siyu Xu Project Type: Visual Identity Tag: Graphic

Lord Qu

Lord Qu is a visual identity created for a snack brand in Quzhou, China. The identity presents traditional Chinese food culture in a modern way for younger consumers. A character based on Confucius forms the central symbol, and the hair knot of the character is shaped like a steamed bun. Linear cartoon drawings connect the character with historical motifs such as the flying dragon, the Confucius Temple and auspicious clouds. A pig nose symbol is applied to steamers, tableware, lamps and seat backs in the restaurant space.

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Designer: Fanny De Bray Project Type: Visual Identity Tag: Graphic

La pause parisienne

La Pause Parisienne is a visual identity created for a floating event space in Paris. The letters of the name are formed as tree leaves, and a serif typography with curved leaf shapes gives an elegant and gentle character. The letter U reads as a pause symbol and as an empty space within the word, framed by a crown of leaves. Greenery and plant images surround the logo to strengthen the presence of nature. The identity matches the floral decoration of the renovated 460 square metre venue, which hosts meetings and events by day and by night.

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Designer: googoods Project Type: Visual Identity Tag: Graphic

Kong-Ke Museum

Kong-Ke Museum is a visual identity for an exhibition venue in Taichung, Taiwan, that also serves as a rest station for construction workers. The logo forms characters with short strokes, leaving them unfinished. The unfinished form refers to the transitional feeling of a construction site. The guidance system uses materials found on site, such as formwork, scrap wood, circular saw blades and plastic water pipes. Paint buckets filled with cement, water pipes, polycarbonate wave boards and gloves mark positions within the space. Posters are screen printed on cement bag packaging.

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Designer: Fanny De Bray Project Type: Visual Identity Tag: Graphic

Hmp

HMP is a visual identity created for a mechanical engineering group. The logo underlines the strength of the company and clarifies its communication. The letters are formed in the same way the group stamps them on its pieces. Sketches and technical schemes in the background evoke the global support that HMP provides. Each area of expertise is marked by a pictogram and a specific color, selected with the client to explain the different services. The identity is adapted for digital and printed media, including business cards, letterhead paper and folders.

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Designer: Ioana Morosan Project Type: Visual Identity Tag: Graphic

Ghepard Communication Logo

Ghepard Communication Logo is a visual identity created for a marketing and communication agency. The symbol shows the dynamic silhouette of a cheetah, drawn with two lines of the same thickness in a minimalist and modern style. The long tail of the cheetah plays a major role in the design. The silhouette uses a matte gold tone combined with a shade of gray, which gives the mark a smooth appearance. The logotype is placed below the symbol, and both elements together form a rectangular shape. The logo can be applied to white, black or colored backgrounds.

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Designer: Zhenqi Ji Project Type: Visual Identity Tag: Graphic

Occasional Motto

The visual idendity of “Occasional Motto” was built based on the literal meaning of the company name, and extracted the essence of telling different experiences to people. The identity has several key colors, a typographic logo, and multiple illustrations which plays with a modern, and warm image that making each product unique, but cohesive with different contexts.

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Designer: Xinqi Liu Project Type: Visual Identity Tag: Graphic

Pure Green

Pure Green is a visual identity for a hotpot restaurant brand in Chongqing. The green color of fresh pepper hotpot is used as the brand color, in contrast with the red that is common in the local market. A character image named Mobee forms the central symbol of the identity. Mobee combines a positive circle and a negative cross element. Mahjong tiles replace the facial features to express independence, mystery and vitality. The brand symbols are applied across diverse forms and media, with the aim of bringing the brand closer to young consumers.

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Designer: Ryo Shimizu Project Type: Visual Identity Tag: Graphic

Event

An exhibition that takes up a popular character called Sanzo Hoshi from a completely different perspective. Therefore, designers tried a new approach to visual design. It has a three-dimensional composition with a depth that makes the painting hollow with the silhouette of a person.While appealing that Xuanzui and Sanzo Hoshi are the same people, designers made a strategy to have the silhouette remember the iconic image.

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Designer: Laura Ferrario Project Type: Visual Identity Tag: Graphic

DuePiuTre – Piu che Hamburger

DuePiùTre is a small bistrot offering Not just Hamburgers, but also pastrami and beer can chicken, all revisited with fresh and genuine Italian products. The bulldog was chosen because during the First World War it was the mascot of the United States Navy, and because it is the pet dog of one of the bistrot’s partners. To compensate for the invented name of the place, the design includes a chef’s hat for the bulldog and a pay-off that try to convey the idea of an establishment offering food in a more direct way.

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Designer: Laura Ferrario Project Type: Visual Identity Tag: Graphic

Fattoria il Gambero

Fattoria il Gambero placed itself on the market with a dynamic and contemporary approach, in order to enhance its own history, which dates back to 1880. This is the reason for the trademark of the stylized “G”; it conveys the sense of a corkscrew uncorking a bottle and resembles the road leading to the company. The sans serif font adds substance to this somewhat abstract symbol and links its ancient past inexorably to the present. The colors give the entire image an innovative touch, while certain characteristics of the past are preserved, for instance, in the embossed paper of the Brochure.

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Designer: Laura Ferrario Project Type: Visual Identity Tag: Graphic

Le Coffret - Chambres D'Hôtes

Le Coffret is a charming design bed and breakfast in the heart of Valle d'Aosta. The project was conceived in absolute respect of the authentic style: therefore the stone walls, wooden beams and antique furniture. A circle symbolizing the sky over the triangle representing the mountain, where the B&B is located, from the idea of the ascent of man into the sky. An Onciale font revised in a modern version to remember the Celtic origins of the Valley rightly balances and supports a strong and important symbol to finally obtain a logo that is easy to identify and easily catches the eye.

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