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Visual Identity

Explore 48 award-winning designs tagged Visual Identity on DXGN.

Ranger Visual Identity

WEIWEI ZHANG Visual Identity Graphic

Ranger

Ranger is a visual identity created for a hotel that serves young travellers. The identity compares each guest to a ranger, a character known from fantasy stories. A ranger mask is used as the main creative element, and a series of ranger equipment symbols is derived from it. The symbols are applied to office supplies and hotel supplies in standard sizes, and they are also used for items that invite guests to interact. The logo is printed with laser foil stamping, so the surface shows a changing shine when viewed from different angles.

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XYG Window Visual Identity

Xinyue Guo Visual Identity Graphic

XYG Window

XYG Window is a visual identity created for a design studio. The identity joins traditional Chinese literati art with modern simplicity. The name of the studio founder was deconstructed into strokes, then reorganized in the style of traditional seals. Decorative elements were removed, and the form was refined with grids and the Fibonacci spiral. The inspiration came from ancient Chinese seal script and from the window openings of the classical gardens of Suzhou. On the website, the positive and negative spaces, known as yin and yang, serve as navigation buttons.

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Nu Us Supplement Visual Identity

Salvita Bingelyte Visual Identity Graphic

Nu Us Supplement

Nu Us is a visual identity for a vitamin supplement brand. The logotype combines four upper case letters into one cohesive image. The letters use a thin and even typeface with sharp edges and consistent spacing, which keeps the mark clear and easy to read. The supplement is sold as day and night capsules. Morning capsules are placed in a white bottle and night capsules in a black bottle. Simple sun and moon shapes in bright yellow mark the difference. The minimal design is applied to labels, business cards and shopping bags.

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Club Hotelier Avignon Visual Identity

Delphine Goyon Visual Identity Graphic

Club Hotelier Avignon

The visual identity of the Club Hotelier Avignon is inspired by the world famous bridge of Avignon. The logo is composed of a typography associated with a strong symbolism showing the initials of the club in a simple and refined way. The green color used evokes the ecological and natural dimension of the club.

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Yoonly Visual Identity

Fanny De Bray Visual Identity Graphic

Yoonly

Yoonly is a visual identity designed for a travel brand that offers experiences to young travellers. The letter Y is combined with a map pin, forming an on and off button that supports the baseline message, switch on life. The two letters O are shaped as an infinity sign, expressing memories that last a lifetime. The bottom of each letter flicks to the right, giving the logo a dynamic and textured look. Duck green recalls the sea and the sky, while orange recalls human warmth and sunshine. The identity is adapted for both digital and printed media.

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Colorful Childhood Visual Identity

Yuchen Chen Visual Identity Graphic

Colorful Childhood

To celebrate the 20th anniversary of international primary school founding, A series of events and publications are launched with a cohesive visual identity. The logo is a clean and distinct design, It have both the function of information communicating and decorative as a character image. Meanwhile, The designer have designed a whole set of the anniversary event visual identity to create a friendly atmosphere.

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Bergtor Visual Identity

Erika Baczó Visual Identity Graphic

Bergtor

Bergtor is a visual identity designed for a garage door brand. The identity is based on a solid grid system and a minimalistic typographic approach. Geometric elements are added to the letters to visualize the meaning of the name. The letter E is replaced by three shapes inspired by the main lines of a garage door, forming a simple pictogram. The palette is a duotone of black and fresh green, and Gotham is the main typeface. The logo and the visual system are drawn in vector format, so they can be adapted to different sizes for digital and printed media.

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Yangzi River Visual Identity

Hangzhou JC Culture and Arts Co., Ltd Visual Identity Graphic

Yangzi River

Yangzi River is a visual identity designed for an international conference center. The interlaced lines are inspired by the undulating waves of the Yangtze River. Silver is the main color, taken from anodized aluminum, the main building material of the center. Brown and white lines complete the palette and suggest a flowing river. The asymmetric composition adds visual tension and a sense of strength. The identity is applied to printed materials for business use. The design continues the rolling wave theme of the architecture.

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Mao Xin Tea House Visual Identity

Liu,Ching Yu Visual Identity Graphic

Mao Xin Tea House

The Mao Xin tea house was meant to bring out the beauty of oriental tea and it's culture. In particular this teas specialty which is two leaves to every one root. When them combine that with the local tea culture it is very easy to connect it with the Zen culture as many of plots are set out in a circular manner similar to a Japanese rock garden.

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Yic Barbecue Market Visual Identity

Youjia Gu Visual Identity Graphic

Yic Barbecue Market

Yic Barbecue Market is a visual identity created for a barbecue restaurant. The identity is built around the sound of grilling, expressed as Zila, which shapes the brand slogan and the wider copywriting system. A small carnivorous character named Zila beast serves as the brand mascot, with a cute face and an open mouth. Circular forms such as stars and yarn balls suggest planets and space, supporting a barbecue planet theme. Light orange and blue-green tones give the identity a playful and fashionable style. The identity is applied across a 280 square meter interior.

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Subsidy Programme Series Visual Identity

Leong Chou In Visual Identity Graphic

Subsidy Programme Series

Subsidy Programme Series is a visual identity created for a public subsidy programme supporting the cultural and creative industries of Macao. The series promotes support for music and fashion creation and invites the public to take part. The design is based on the idea shared by both fields, which is creative innovation. Photographs of a microphone, a music machine, a thread roll and a sewing machine are combined into small imagined worlds. Each composition aims to express the purity of the creative process.

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Serious Little Squid Visual Identity

Youjia Gu Visual Identity Graphic

Serious Little Squid

Serious Little Squid is a visual identity created for a restaurant brand. The identity is built around A Zheng, a squid character that stands for urban office workers. Details such as a necktie and a headscarf make the character easy to recognize. The graphic style follows black and white silent films, using cold humor and simple comic scenes. A series of illustrations named the inner theater presents daily life in a large city. The intent is to build a positive brand tone and a close link with young consumers.

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