Packaging

Explore 1029 award-winning designs tagged Packaging on DXGN.

Designer: TIGER PAN Project Type: Packaging Tag: Packaging

Shuanghui Rebrand

Shuanghui Rebrand is a packaging design for a cooked ham product sold in China. The redesign keeps the original brand elements and replaces pixelated images with geometric graphics, so the package can be recognized from a distance. Views of the product from different angles and in different combinations are simplified into rounded shapes. Three groups of bright colors separate the different flavors. A clear information layout and a unified series system help shoppers find the desired item quickly. The new brand lettering follows a gentle arc.

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Designer: Wai Ho Cheung Project Type: Packaging Tag: Packaging

Luckinfo Ocean Refreshing Base Serum

The surface of box remains minimal and rigorous, whilst the wave illustration printed underneath to echo with the marine ingredients. A portion of the illustration exposed at the bottom to enrich the pale surface, as well as attracting users to open the box. The bottle is frosted at the top to transit the vanish from the pearl white lid to transparent part, as well as covering the cloudy mixture might formed whilst shaking; the glass bottle remains clear at the bottom to show the unique blue droplet by oil droplets sedimentation technology.

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Designer: Yeqin Chen Project Type: Packaging Design Tag: Packaging

Souldar Cracker

Souldar Cracker is a packaging design for a chocolate flavoured soda cracker snack. The product is placed at the centre of the visual composition. On the left side, a clear layout arranges the crackers at different distances to expand the sense of space within a limited area. Chocolate sauce falls from the top of the pack like rain, turning a static scene into a dynamic one. Brown is used as the main colour to express the flavour. The outer carton is made of ivory board, and selected elements are printed with gold stamping. Each cracker is wrapped individually inside the box.

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Designer: TIGER PAN Project Type: Chinese Baijiu Packaging Tag: Packaging

Strong Tiger

Strong Tiger is a limited edition packaging design for a Chinese baijiu. The design marks the Year of the Tiger in the Chinese Zodiac. The tiger head is drawn in an abstract form, inspired by a samurai helmet from the Warring States period in Japan. Sharp straight lines shape the bottle body and express a firm and unyielding character. The bottle is made of glass, which adds gloss and texture to the surface and sets the product apart from ceramic bottles. A bright color and a clear layout of information help buyers recognize the product from a distance.

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Designer: Jie Yang Project Type: Candy Tag: Packaging

Sugar of Wagu

Sugar of Wagu is a packaging design for a traditional candy made from grain amaranth seeds in Hubei, China. The candy is a local delicacy of the Tujia people. The hard paper shell is printed flat and then folded into the shape of a tiger, and the sweets are held in the colorful belly. All colors come from Tujia brocade patterns and are extracted from local plants. These natural pigments fade after about one year, so the package returns to nature. The design aims to make a little-known regional specialty familiar to a wider public.

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Designer: PH7 Creative Lab Project Type: Packaging Tag: Packaging

Refined of Jasmine

Why black was chosen to express pure white jasmine? Since jasmines bloom at night only, therefore the making of jasmine tea was also conducted at night, typical "working at night". The color of dark night was chosen as the dominant color of the package, with the tone of Eastern palace to express the noble demeanor of this queen of night. Jasmine flowers were depicted as mesmerizing as glittering stars in the night sky through thorough hot foil stamping.

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Designer: PepsiCo Design and Innovation Project Type: Food Packaging Tag: Packaging

Lay's Smiles Campaign

Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one.

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Designer: WHATER of BLOOMAGE BIOTECH Project Type: Packaging Tag: Packaging

WHATER

Whater is a bottle designed for a hyaluronic acid drinking water. The capsule-shaped bottle is made of PET, while the inner cover and the outer capsule-shaped cover are made of PP. The bottle and the cap are produced by injection molding and blowing, and the label is made by screen printing and back printing. A blue water drop label on a transparent base states the theme of the brand. The frosted texture of the outer cover improves the grip. The full height of 168 millimeters allows the bottle to be carried in small bags.

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Designer: Hou, Hsiao Che Project Type: Herbal Scalp Repair Cream Tag: Packaging

Kaizen

Kaizen is packaging designed for a herbal scalp repair cream. The cream contains plant extracts instead of drugs, which reduces additional burden on the body. The soft tube has a pointed cap, allowing the cream to be applied directly to the scalp. The creamy texture avoids the handling problems of liquid scalp care products. The outer box is made of paper and measures 6 by 21 by 4 centimeters, while the tube measures 3 by 12.5 by 2.5 centimeters. The design aims to offer quick, convenient and gentle scalp care.

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Designer: Pesign Design Project Type: Smart Packaging Tag: Packaging

Meiyitian

Meiyitian is a smart packaging design that links a printed package to a virtual brand world. The packaging carries two-dimensional and three-dimensional characters based on the brand spokesperson, forming a brand mascot. Consumers scan the characters with a mobile application and enter the virtual world created by the brand. Inside the virtual world, interactive games and a doll customization system are offered, and rewards can be collected. The aim is to build a closer link between the brand and young consumers.

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Designer: Blackandgold Design (Shanghai) Co., Ltd. Project Type: Beverage Tag: Packaging

Plant Selected

Plant Selected is a packaging design for a range of plant-based drinks. The container is a PET bottle covered with matte film, measuring 60 mm in width, 60 mm in depth and 177 mm in height. Green is used for the soya drink and blue for the oat drink. The product name is set in a large graffiti-style English font, and gold soya beans and oats are integrated into the letters. A fully colored background forms a strong color block on the shelf. Product benefits are placed at the bottom to inform consumers.

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Designer: DS Glitter Ltd. - Sam Hui & Peter Lei Project Type: 3D Paper Craft Decoration Tag: Packaging

Year of Tiger

Traditional Chinese New Year lucky banners are one dimension and monotonous, so designers decided to design a special tiger decoration for homes and offices to deliver their warm wishes. They overcame paper construction challenges to make the design three dimensions. They collaborated with a printing company that possesses technical expertise on MGI Jetvarnish 3Ds iFoil printing. The product is printed by FSC certified paper and plant-based ink. The whole set is environment friendly.

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