Beverage

Explore 31 award-winning designs tagged Beverage on DXGN.

Designer: PepsiCo Design and Innovation Project Type: Beverage Tag: Advertising

Pepsi Smart Can

Pepsi Smart Can is an interactive beverage can that also works as a digital platform. The can links people to content through a digital portal, offering an always-on experience instead of a short promotion. Pepsi Smart Can was created to mark the launch of the global Pepsi brand redesign. The platform shares content based on personal interests such as music, sports, food and fashion. Local creators can help shape Pepsi related content for their own communities. The intent is to support interactive storytelling that lasts beyond a single campaign.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

Pepsi Expo 2020

Pepsi Expo 2020 is a series of limited edition beverage cans created to commemorate Expo 2020 Dubai. Three co-branded designs are themed around opportunity, mobility and sustainability. Each can carries an abstract composition with vibrant illustrations arranged around a stylized central figure. The illustrations are kept flat to leave the images open to interpretation. Every subtheme tells a story drawn from different cultures, experiences and backgrounds. The cans are intended as a window into the future and as a way to encourage conversation on a global scale.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

Pepsi Chinas People Daily New Media

Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.

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Designer: Wen Liu Project Type: Beverage Tag: Packaging

San Liang Jiang

San Liang Jiang is packaging for a liquor inspired by the culture of Sanxingdui, an ancient site in Chinese history. The ceramic bottle takes its form from a bronze human face, and the upper part of the bottle can be used as a cup. Spray paint and gold stamping are applied to the surface, and black is the main colour. The bottle is wrapped in a clay-like material and placed inside a convex tin box measuring 250 by 175 by 100 millimetres. Small shovels, brushes and hammers are included, so the bottle is uncovered like an excavated relic.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

Game Fuel

Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

LIFEWTR S8 Unconventional Canvas

LIFEWTR Series 8 Unconventional Canvas is a bottle packaging design for a premium water brand. The bottle label acts as a canvas for emerging artists, so the packaging serves as a source of both hydration and inspiration. Series 8 presents the work of three artists across painting, sculpture and works on paper, including explorations of alternate histories in which women of color are included in cultural narratives. The artwork is carried through brand communication, in store and at live events, giving the featured artists worldwide reach.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

Lipton Avant Garde Special Art Edition

Lipton Avant Garde Special Art Edition is a collection of miniature cans for iced tea. Each can holds 250 ml and is light and easy to carry, and the format is the first miniature can in the iced tea category in Russia. The graphics draw on Russian Avant Garde art movements, including Suprematism, Abstractionism and Cubo Futurism. Separate designs are paired with the peach, lemon and green tea flavors. The collection is sold only in Russia. The aim is to make the brand noticed on the shelf in a crowded category.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

Pepsi Culture Can Series

The Pepsi Culture Can Series is a limited-edition packaging program for beverage cans. The series applies hyperlocal designs to cans sold in markets around the world. More than 40 unique designs were created, and the series was activated in over 10 countries. Each design draws on local culture, including symbols, food, images, music and architecture. The guiding idea is to think globally and act locally. The Pepsi Culture Can Series celebrates the spirit, culture and community of local markets.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

Pepsi New Year 2020

Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration.

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Designer: Wen Liu Project Type: Beverage Tag: Packaging

Fanwu Xiangyin Tea

Fanwu Xiangyin Tea is a packaging design for Pu'er tea from Xishuangbanna in Yunnan, China. The illustration takes the shape of an elephant head and combines tea gardens, tea trees, tea pickers and animals of Yunnan. The outer box is made of a compressed wood material that is non-polluting, degradable and eco-friendly. The box is light and easy to carry. The tea is held in a metal jar with a handle, and the jar can be reused after the tea is finished. The design presents traditional tea culture in a contemporary form and supports environmental awareness.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

Tazo Refresh

Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.

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Designer: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

Pepsi SHFW

Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.

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