SinchaMan
Sincha-Man is a corporate identity program created for a small car lease and rental service. The identity is built around a hero character, because heroes are widely recognized by their symbols. Illustrations, icons, symbols and typography drawn in cool blue lines express honesty, trust and speed. A motif suggesting a hero halo supports the theme. The same elements are applied consistently across online and offline media. The identity aims to give the new brand strong recognition and a favorable impression in a crowded market.
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