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DXGN

DXGN featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Li Xiang
Bookstore
Friday, 3 November 2023

Shenzhen Zhongshuge

Inspired by the rapid development and achievements of the project location, Shenzhen Zhongshuge is created to pay tribute to the countless pioneers in this immigrant city. The spiral bookshelf is used as a symbol to show the rapid development of history and arouse the thinking of visitors at the same time. The unconventional design approach to fuse commerce and art breaks the shackles of the monotonous attributes of a space bound to function, conveys the brand's values, brings a new and novel place gene to consumers' shopping experience.

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27 Design
TVC Animation
Thursday, 2 November 2023

2021 Kids Channel Ident Promo

Children's imagination is always wonderfully endless. Therefore, in terms of expression, designers also mix various rich creative media and cleverly connect each style and the intersection of imagination and reality with the playful voices of children. They deliberately let the toy plane originally made by children take off in the real environment as if it has come to life, breaking the boundaries between reality and imagination, symbolizing the spirit of children's channels that always makes the imagination come true.

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Cindy Jin
Sales Center
Wednesday, 1 November 2023

Longfor Origin

The dynamic spiral chandelier dances with the music and sparkles with lights and shadows, giving viewers an immersive experience. The social space is full of charm thanks to the spiral staircase with a curry and metallic texture that connects the two stories. The astrolabe design allows people to embrace their imaginations accompanied by a starry sky. In this context, the Longfor Origin is turned into a customized club space that integrates art, technology, humanities, health, business and entertainment, with the sales center serving as a hidden function.

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XIONGBO DENG
Chinese Baijiu
Tuesday, 31 October 2023

Guo Cui Wu Du

This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.

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ANTA SPORTS PRODUCTS GROUP CO., LTD
Down Jacket
Monday, 30 October 2023

Heat Back III

This children down jacket innovates the impressive heat retention technology. The application of new materials and new technologies makes it lightweight, comfortable, breathable and fashionable, which fully meets the needs of children for down jackets. Considering heat radiation and heat conduction, the product is specially designed to realize a good performance in heat retention, and thus effectively ensure the comfort for children doing winter sports, so that this children down jacket can stand out from its counterparts.

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Keiichiro Yanagi
Brand Identity
Sunday, 29 October 2023

Ancora

Ancora is a brand store that sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.

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